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Our Bank's History


About Well Link Financial Group

The Well Link Financial Group was founded by the Hui's family in Hong Kong. The Hui's family has already rooted in Hong Kong for half of the century, varying from banking, life insurance, property insurance, securities and asset management.

The chief executive officer of Well Link Insurance Group is Mr. Chan Kin-por, who is the president of the Finance Committee and Legislative Council, insurance councilor of the Hong Kong Legislative Council. As for Well Link Bank, the chairman of the board is Zhang Sheng Man, an international renowned senior banker and former deputy managing director of the World Bank. The other shareholders include the original shareholders from "The Belt and Road" countries and Portugal.

The group will continue to focus on the long-term and stable management concept of benefiting the country, society and the enterprise, in order to continuously make contribution to the society.

       About Well Link    

The name of Well Link is significant, it derives from the service spirit of the bridge - help others kindle hope in desperation, help others get through the difficulties, to pass the road and then reach the other side. So we named it Well Link Financial Group as the nature of financial services are similar to the spirit of the "bridge".


  Our values

  To run with kindness, reliability, honesty ,sincerity and fairness, to serve the society attentively and to be a social pacemaker.  


 Our vision

  To act as a bridge to success for the clients, benefiting the country, the public, the enterprise as well as the society.