Reported by Macao Broadcasting Station, November 7 2017.
Novo Banco Asia, S.A. renamed as Well Link Bank, was inaugurated in Macao. Macao Monetary Authority expects that, Well Link Bank can foster finance with Macao characteristics, and also play the role of linking China and Portuguese-speaking countries.
Well Link Bank, covering Guangdong-Hong Kong-Macau Greater Bay Area, connecting the Greater China Region and linking international markets, provides all-round financial services for enterprises involved in the Sino-Portuguese "One Belt and One Road" economic trade cooperation. Well Link Bank also plans to launch Intelligent Branches in Macao and provide efficient financial services for residents and enterprises through technological means.
Establishment of Powerful Management Team:Mr. Zhang Shengman (former vice-president of the World Bank) Introduced as Chairman
The doctrine of Well Link Bank’s personnel management is to “operate the bank with first-class talents”. Although Well Link Bank is not well-known, the shareholders are ambitious to build it into a large influential bank. They are willing to invest, introduce talents and form a powerful management team. Firstly, they introduce senior banker Mr. Zhang Shengman as chairman of Board of Directors of Banco Well Link, S.A. Mr. Zhang Shengman, born in 1957 in Shanghai, graduated from School of Foreign Languages, Fudan University in 1978. In the same year, he became one of the first-batch of 25 Chinese students to go study in the USA. He then successively worked as Deputy director of Ministry of Finance of the People’s Republic of China, Executive Director for China, Vice-president and Corporate secretary, Senior Vice-president and Deputy Managing Director at the World Bank. Over a decade of work in the World Bank, he has visited 165 countries and managed a fund of 350 billion dollars. He was the youngest Deputy Managing Director in the history of the World Bank, and the first Chinese serving the highest rank in the international economic organization. At the end of 2005, Mr. Zhang Shengman resigned from the World Bank and took up the post of member of Citigroup Management Committee (Citigroup is the world’s largest commercial bank) and Vice-president of Citigroup global banking business. During 2011-2016, he served as Asia-Pacific president for Citigroup and honored as “Chinese with the highest rank in the one-hundred-year Citigroup history”. Mr. Zhang Shengman joining Well Link Bank will enhance the Bank’s strategic planning and solid development.
In addition, talents with rich corporate and private banking experience in first line Banks from China and Europe such as Industrial and Commercial Bank of China and UBS were introduced as senior management of Banco Well Link, S.A.. Under the leadership of the elite team led by Mr. Zhang Shengman, Banco Well Link, S.A. is bound to grow fast and provide customers with high-quality banking services.
Establishment of High-quality Service System: Bank links All Walks of Life as Bridge&Dedicated for Customers
The spirit of bridge is the highest state of service industry. Well Link Bank links all walks of life, serves Greater China and international industries to achieve evergreen development. Bridges stand at the most difficult and dangerous place of roads. It kindles the light of hope for those who are hopeless and in despair. It helps people tide over difficulties or frustrations, delivering them to reach the opposite road. Since banking service has such similarities with the bridge that makes all efforts to solve problems for customers, Well Link Bank is named after the spirit of bridge. The new Well Link Bank will adhere to the new operation concept of “to touch customers’ inner heart, to comfort customers with passion, to win customers’ confidence with sincerity, to satisfy customers with elaboration, to reassure customers with responsibility, and to exchange customers’ tolerance with empathy”; with persistence, self-discipline and social commitment, Well Link Bank can explore Guangdong and Hong Kong on a basis of Macao, through covering Guangdong-Hong Kong-Macau Greater Bay Area, connecting the Greater China Region and linking international markets, so as to sincerely provide Macao citizens with one-stop high-quality financial services and all-round financial support service for Portugal and Portuguese-speaking countries that are involved in the "One Belt and One Road" strategy.
Establishment of New Innovation-driven Pattern:To Introduce Smart Terminal Device Introduced & Build New Financial Mode
As a local Macao bank with shareholders from Shenzhen, Hong Kong and Macao, Well Link Bank expects to establish smart bank branches in Macao, leveraging on mature experience from Shenzhen and Hong Kong. Well Link Bank will, by means of advanced technologies, provide highly efficient, convenient and personalized banking services to local Macao residents and enterprises and facilitate Macao’s government objective of developing the smart city concept and a modern financial sector.
With the rapid development of Internet-based information technologies in recent years, there has been growing diversified financial needs for customers, which brings opportunities and inspiration for Well Link Bank. Well Link Bank will introduce the concept of modern smart banking, learn the mainland’s smart banking experience and vigorously promote the establishment of smart branches in Macao. Firstly, the significant change of the new service pattern lies in application of a set of new business operating platforms, including a series of smart terminal devices, which enables customers to get involved in business processing in person. Secondly, it reduces links in internal banking procedures so that the majority of middle-and-back ground personnel are freed to serve more customers as banking relationship managers. Thirdly, it changes the traditional banking layout. Most banks in the past provide counter service and large waiting areas. Nowadays, the banking business processing can be done faster on smart devices, and main areas of banking outlets are used for customers’ waiting, rest and business negotiation, more like a coffee house. Under such a service pattern, on one hand, there is convenient and high efficient customer experience. For instance, applying for bank cards, adhesion to online banking services and processing of foreign exchange can be done in 5 minutes now, compared to half an hour in the past. On the other hand, there is considerate service for customers. In the past, banking personnel were always behind the counter, and customers needed to receive service in a queue. Now customers who enter the branch would immediately receive considerate service and guidance from banking staff. Customers can directly communicate about their needs, and thus timely receive suggestions and solutions from banking staff. Eventually, customers’ sense of experience and satisfaction will be greatly improved.